Dec 11, 2019
Timing and consistency are some
of the most important things to consider when it comes to creating
your podcast, but there aren’t one-size-fits-all answers for “How
long should a podcast be?” or “When should I release my podcast?”
But we do have a lot of tips and
ideas for you to consider when answering those questions for your
podcast and your audience:
you’re consistent, your listeners become accustomed to making you a
part of their schedules.
you have trouble with consistency or you decide to change the
frequency of posting new episodes, it’s important to let your
audience know. Remember, they are expecting you!
a quick engagement post for your business’ or podcast’s Facebook
group? Ask your audience what they do while listening to your
podcast! You can use that information to help determine an ideal
length and best time to release your episodes.
also want to take into consideration what your podcast is about
when it comes to releasing an episode. A movie podcast would
probably do better coming out later in the week when new movies are
released, for example.
if your content is evergreen or not contingent on the timeliness of
the information, don’t overcomplicate things. Pick a day (like we
did while recording the episode!) and stick to it!
aware not everyone has unlimited data and can’t always stream your
show where they are. Releasing an episode before most people leave
for work in the morning is a great way to be the first thing people
pick when choosing which podcast to listen to.
Links & Resources
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Meet Your Hosts
Bonnie L. Frank is an online
visibility expert and business coach, a former teacher and college
professor-turned-entrepreneur overnight, and if you follow her
online, she’s usually live streaming.
Emily Prokop is a podcast editor
and consultant, the host of two award-nominated podcasts, and if
you follow her online, you’ll get a reminder to drink your