Dec 18, 2019
Do you know your audience? Bonnie and Emily talk about the
lifeblood of your podcast on this week's Work Your Podcast
We give you some things to keep
in mind to help you build your podcast audience and nurture the
ones you have in this episode.
We even go behind-the-scenes and
talk about our own audiences we create the podcast and our other
online content for — if you’re reading these show notes, for
example, that might be you!
“Money cannot buy advertising
like somebody else’s words.” — Emily Prokop
“You’ve got to know who your
audience is in order to best serve them.” — Bonnie L.
Some tips we share
- Create your show for your Ideal Listener/Ideal
Client Avatar. Think about them when you are planning your business
- Encourage the audience you have at first to
share with their friends — most likely they are friends with others
like them (and also like your Ideal Listener or
of us aren’t ready or have the time or money to grow our podcasts
with ads. But the word-of-mouth from your listeners is
of your audience as people instead of stats.
— Emily shares a great exercise to help you visualize your
will never know just how far your reach is and how far it can
are you engaging with the audience you have? Show them how you want
to be treated.
give our own example of how we, as hosts, want to engage with our
audience — Screenshot & Share!
- Respect your audience’s time. This is where
editing can come in.
you, Dave Jackson, for helping Bonnie out with her Rodecaster
week, we’re going to dive into Tech so make sure you are
Links & Resources
Add to the
Got questions, suggestions, or
feedback? Great! We'd love to hear it! You can send us an email or
an audio clip at firstname.lastname@example.org!
*Screenshot & Share!* Tag us
@WorkYourPodcast over on Instagram & Twitter!
Meet Your Hosts
Bonnie L. Frank is an online
visibility expert and business coach, a former teacher and college
professor-turned-entrepreneur overnight, and if you follow her
online, she’s usually live streaming.
Emily Prokop is a podcast editor
and consultant, the host of two award-nominated podcasts, and if
you follow her online, you’ll get a reminder to drink your